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the best tips & tricks to create expressive looks for eyes of any shapes and sizes

January 25, 2016

our eyes are the focus of any make-up style. on this page, we’ve put together the greatest tips for expressive looks – no matter what shape your eyes are.


deep set eyes:

applying light eyeshadow on the moveable part of your eyelids makes them appear bigger. it’s ok to use stronger colours for shading in the crease of your eyelids but try to stay away from shades that are very dark.

create the illusion of added size with the eye pencil 04 white on the inner edge of your lash line.


round eyes:

apply a dark eyeshadow on the moveable part of your eyelids, slanting it upwards beyond the crease to elongate the eye. next, frame your upper and lower lash line with eyeliner.


close set eyes:

use a darker eyeshadow on the outer corner and a lighter or shimmering eyeshadow on the inner corner of your eyes to visually separate them.


drooping eyes:

use a light eyeshadow on the inner corner of your eyes and a darker shade on the moveable part of your eyelids. accentuate the inside of your lower lash line with a light kajal pencil and apply a darker shade on the outside.

apply eyeshadow like a true pro!

you can make your eyes look bigger and more expressive with these simple tricks from the pros! they are suitable for almost all eye shapes and sizes. select one light and one dark eyeshadow colour. accurately apply both colours with an applicator and simply blend.


raise your eyebrows and apply the darker shade as an arch underneath your brow. next, apply the lighter shade on the moveable part of your eyelid.


generously apply the lighter shade underneath your eyebrows. this looks great on its own or in combination with a darker shade on the moveable part of the eyelid.

triple fun:

you can also add a third shade into the mix. apply the “strongest” colour on the moveable part of your eyelid so that it becomes clearly visible when you blink or close your eyes.

some tips for choosing your colour:

colour of your eyes eyeshadow “natural” eyeshadow “colourful”
blue earth tones, bronze, grey, terracotta, peach, pink, cream rose-pink, purple, dark brown, black, orange
brown earth tones, grey, gold purple, rose-pink, blue, green, gold, black, dark brown
green earth tones, peach, pink rose-pink, red, purple, terracotta, grey, (green)

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