We all adore a good brow moment, and this year’s eyebrow trends are seriously on point—not to mention incredibly adaptable! Whether you're into that fresh-faced natural vibe or prefer a bold and striking brow. It’s never been easier to find your ideal brow style and the tools to make it happen. So why not step out of your usual brow routine and try something new? After all, standout brows can totally elevate your entire beauty game and boost your confidence in a big way.
Soft & Natural
While soft, fluffy brows aren’t exactly a new trend, they’re sticking around for a reason. Much like the timeless red lip, natural brows are always in style—and now, more personalized than ever. This look works beautifully with every brow type and is all about enhancing what you already have.
How to achieve it:
Start by using an angled brow pencil with a fine tip to mimic natural hair strokes, focusing on sparse areas rather than tracing your full brow outline. Blend it well using the spoolie end to soften the effect. Then, brush on a clear setting gel to add fluffiness and hold everything in place.
Laminated & Lifted
Need a little eye-area pick-me-up? The lifted brow—aka the Fox Eye brow—is your best friend. This trend visually pulls the eyes upward and outward, adding definition and creating a more open, awake look.
How to achieve it:
Use a strong-hold clear brow gel to brush brows upward, giving them an instant lifted appearance. For extra polish, swipe a brightening concealer or highlighter just under the brow bone and in the inner corners of your eyes. The result? A fresher, more sculpted look that reads wide awake.
Slim & Structured
Yes, thin brows are making a comeback—but this time, it’s a far cry from the over-plucked look of the ‘90s. Think chic and subtle, with just the right amount of definition. If you naturally have finer brows, this look is perfect. For those with thicker brows, you might want to sit this one out.
How to achieve it:
Use a precision grooming tool to clean up stray hairs and shape your natural brow line. Then, take a waterproof pencil to lightly fill in any gaps. Focus on keeping the shape clean and sleek without going overboard.
Bold & Feathery
Want a brow that makes a statement without being too structured? Full, feathery brows are this season’s answer to the bold look. They’re softer than past “power brows” but still totally striking.
How to achieve it:
Start with a creamy brow pencil to fill in and shape any sparse spots, then blend it using the attached spoolie for a diffused finish. Add a few strokes of tinted brow mascara to boost volume and create that soft, feathery texture we’re all after.
No matter which style you’re drawn to, this year is all about embracing what you’ve got and enhancing it with products that work for you. Try a new trend (or a few!) and let your brows be the ultimate statement piece in your beauty routine.