Dare to experiment - The passion we have inside is for you to wear outside. We’re not here to define your look. We innovate to take you there.Shop the Full Range
True to You
Self-expression. It's what makes you, you. That's why we love make-up. It let's us be who we want to be.
At Rimmel, we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required.