Cosmetics and perfumes have long been included in the designer's offerings. The house's first fragrance, Y for women, was launched in 1964. Y and several other launches by YSL, including Rive Gauche (1970), Opium (1977), men's scent Kourous (1981), and Paris (1983) have become modern classics of the perfume world and remain best-sellers. The company continues to earn new fans with contemporary releases such as Baby Doll (2000), Elle (2007) and La Nuit de l'Homme (2009). YSL offers fragrances in conjunction with L'Oreal Group.