Pro tip: Cream-based products are your go-to solution.
As we age, our skin changes — and so should our make-up routine. Whether you’re updating your usual look or still using the same techniques and colors from years ago, adapting your make-up approach can make a big difference. Here are some trusted tips from top makeup professionals to help you enhance your natural beauty at any age.
1. Prioritize Hydration
Make-up artists agree that the foundation of flawless make-up is well-moisturized skin. As we get older, our skin loses moisture more easily, so a rich, hydrating moisturizer is essential before applying any foundation or concealer. This not only keeps your skin looking plump and fresh but also helps makeup glide on smoothly, preventing it from settling into fine lines.
2. Look for Ingredients That Boost Skin
Products containing skin-loving ingredients like hyaluronic acid, vitamin C, and antioxidants work wonders for mature skin. These elements help keep your skin healthy and radiant, making it easier to apply color that looks vibrant and fresh.
3. Use Powder Sparingly and Smartly
Powder can sometimes highlight wrinkles or fine lines, so apply it lightly and only where necessary—typically on the T-zone, sides of the nose, and laugh lines. Choose finely-milled loose powders or pressed powders to set your make-up without making it look cakey.
4. Opt for Creamy Formulas
Cream-based make-up products are a great choice for mature skin because they add moisture and a subtle glow. Don’t just reserve creams for foundation and concealer—try cream blushes, contours, and eyeshadows to bring life and softness to your face.
5. Work With Your Skin’s Natural Oils
Mature skin can be drier, but the oils you do have are valuable. Instead of fighting your skin’s natural shine with heavy mattifying products or blotting papers, embrace it. The natural oils give your complexion a healthy, youthful glow—especially on your cheekbones, nose bridge, and brow bones.
6. Choose a Blush That Brings Life Back
One of the easiest ways to restore a youthful flush is with blush. Cream blushes work especially well for mature skin, providing a dewy finish that feels natural. For lighter skin tones, pinks and peaches brighten the face, while plums, berries, and reds add depth and warmth to medium and darker skin tones.
7. Experiment with Softer Eyeliner Shades
As skin and hair change, bold black eyeliner can appear harsh. Try softer alternatives like brown, navy, or deep green liners to define your eyes gently and beautifully.
8. Don’t Neglect Your Brows
Brows frame the face, and with age, they can thin and lighten. Keep them neat and defined using quick-fill brow products that create a natural look without a lot of effort.
9. Don’t Shy Away From Bright Colors
Bright shades like orange, peach, and various pinks can add a fresh pop to your make-up. Use these hues lightly on cheeks, eyes, and lips to create a lively, youthful appearance. Even a peach-toned concealer can brighten tired under-eyes.
10. Lock in Your Look with a Hydrating Setting Spray
Finish your makeup routine with a setting spray designed to keep everything in place while adding moisture and glow. This final step helps make-up blend seamlessly into the skin and maintain a fresh appearance all day long.
With these expert tips, you can embrace your mature skin and confidently wear makeup that enhances your natural beauty. Remember, the right products and techniques make all the difference, so treat your skin with care and enjoy experimenting with your look!