Liquid or powder foundation – Did you choose correctly?

Your best friends look fantastic with a specific foundation. Then you buy it and it is just not working. You look fine in the morning, but come noon, and your make-up is a wreck. Here’s why.

Your skin type and make-up goals should be accounted for

Some prefer fuller coverage. You would like to cover blemishes, imperfections or acne. You then choose a creamy full coverage formula. Alternatively, you may want a natural look that allows your skin to breathe. You then opt for a powder foundation.

Did you consider your skin-type?

If you have a very oily skin, using a thicker formula might just melt away after a few hours, as your excess sebum builds up. If you have a dry skin, a light breathable powder foundation will cling to the dry patches and start to look cakey. Your skin might even feel tight as the powder absorbs the little bit of moisture you have left.

All is not lost, as there are many ways to get around these hurdles.

Prepare, moisturise and prime

Before you think about applying make-up, you need to ensure that your skin is clean and moisturised properly. Remember to apply your sunscreen as well.

Read more: Skin types and how to treat yours

If you want long-lasting coverage, you may want to opt for a primer, before you apply your foundation.

  • For dry skin

Clarins Primer – SOS colour control to prepare and moisturise your skin before you add foundation.

  • For normal skin

Estée Lauder – Flawless Hydrating Primer (available in-store). It instantly hydrates, brightens and provides skin with a powerful protection against environmental damage from UV rays and pollution.

  • For oily skin

Catrice – Prime + Fine is pore refining, anti-shine, oil-free and long lasting.

If you want fuller coverage

We especially love the Estée Lauder Double Wear foundation (available in-store). It is suitable for all skin types. It wears for 24 hours without creasing, streaking or caking. It is mask-friendly, transfer-, sweat- and humidity resistant.

For a combination or oily skin, we recommend

The foundation has a mattifying effect to combat excess shine throughout the day.

It offers a bare skin affect although it offers good coverage. The serum texture allows the skin to breathe.

Alternatively, you can opt for a light coverage foundation, and add a foundation powder on top to build on to your coverage and help set your foundation.

We recommend

 If you want a more breathable, natural look

We love:

It is a light, buildable coverage that promotes the “second skin” effect. It is water- and sweatproof, and lasts up to 24 hours. It is great for oily skin as well, as it has a mattifying effect. However, it is also suitable for other skin types as it does not dry out the skin.

If you need a lighter coverage and have an oily skin, you may want to opt for a powder foundation and skip the foundation altogether. The powder will mattify and absorb excess oil. Some prefer to blot excess oil and touch-up throughout the day. Powder foundations are perfect for this, as liquid foundations often require you to use your hands, a brush or a damp sponge, whereas a powder foundation can be touched up anywhere, anytime, with a dry compact sponge included.

  • Estée Lauder Double Wear Light (available in-store)

It offers a soft matte hydrated look.

It has a natural matte finish, softly tinting the skin for that perfect “no-make-up” make-up look.

Available in a large variety of shades, you are guaranteed to find one that will match your skin-tone.

Setting your foundation

Powder foundations act as a setting powder. Should you wish to add a layer, it is best to use a translucent setting powder. Adding liquid after powdering your face may lead to caking and crusty-looking make-up. However, if you are using a foundation only, a make-up setting spray will work best.

Here are some of our favourites:

If you need assistance in choosing the correct product or identifying your skin-type, ask our knowledgeable cosmetics consultants for a recommendation.

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